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Robert J. Yetto, DDS - Cosmetic Dentistry in Williamsville, New York
Robert J. Yetto, DDS - Cosmetic Dentistry in Williamsville, New York

Dr. Yetto's office in the news...

Dr. Yetto incorporates VELscope® System into dental practice

July 18, 2007 Amherst, NY - Dr. Robert J. Yetto is proud to announce that we have incorporated the VELscope® System into our dental practice.

The VELscope System, recently approved by the FDA, was developed by the British Columbia Cancer Agency and Vancouver-based LED Dental Inc. It is a revolutionary hand-held device that provides dentists and hygienists with a new tool to aid in the early detection of oral cancer. The VELscope examination is a non-invasive, painless procedure which takes only a few minutes. The dentist shines a blue light into the mouth to cause it to fluoresce. This fluorescence helps the dentist visualize abnormal tissue which may be, or may lead to, oral cancer.

Over 30,000 people are diagnosed with oral cancer annually in the United States. With a mortality rate of over 50% at 5 years, one person every hour of every day dies of oral cancer in America. If detected early however, oral cancer is 90% survivable. Dr. Yetto of The Cosmetic Dental Center & Spa states: "We've always conducted an annual comprehensive oral cancer screening for all of our patients, but the VELscope System will allow us to see things we've been unable to see previously. By detecting potential problems earlier, we'll be providing our patients with the best oral health care currently available".

For more information regarding the VELscope System, visit www.velscope.com or call The Cosmetic Dental Center & Spa with your questions, and to schedule an appointment.


The Cosmetic Dental Center & Spa
1301 North Forest Rd., Ste. 3
Williamsville, NY 14221
Phone: 716-631-0954
Fax: 716-631-0955
E-mail: info@rjydds.com
Web: creatingbeautifulsmiles.com

Local Dentist Robert J. Yetto, DDS Wins Awards in the 11th Annual AACD National Smile Gallery Competition

April 29, 2005 Madison, WI - Dr. Robert J. Yetto of Williamsville, NY, has won Multiple Awards in the 11th Annual American Academy of Cosmetic Dentistry (AACD) National Smile Gallery competition, sponsored by Americus Dental Labs, Inc., for exhibiting outstanding skill in cosmetic dental procedures. Dr. Yetto's work was selected at the organization's 21st Annual Scientific Session in Nashville, TN.

"I am happy to carry on the AACD's tradition of excellence and changing people's lives through cosmetic dentistry," commented Dr. Yetto.

Dr. Yetto would like to acknowledge Ceramists Ken Jones of New Creation Dental Studio and Ray Rayeski of Highland Acres Dental Lab for their assistance in the design and creation of the award-winning entries. The creation of a dynamic smile requires the input of all aspects of cosmetic dentistry, from molding the appropriate tooth to affixing the correct veneer.

The Annual AACD Smile Gallery Competition awards winners in six categories based upon technical skill in cosmetic dentistry, including: All-Ceramic (Metal-Free) Restorations, Mixed Media, Fixed or Fixed-Removables, Direct Composite Restorations, Indirect Anterior or Posterior Esthetics, and Special Effects. Additionally, awards of "Best of Show" and the "People's Choice Award" are presented to those cases that particularly stand out as premier casework in cosmetic dentistry. All entries are submitted anonymously by members of the AACD.

The American Academy of Cosmetic Dentistry is the largest international dental organization dedicated specifically to the art and science of cosmetic dentistry. Founded in 1984, the AACD has over 6000 members in the United States and more than 50 countries around the globe. Members of the Academy include cosmetic and reconstructive dentists, dental laboratory technicians, dental hygienists, dental assistants, educators, researchers, corporations, and students.

The AACD congratulates Dr. Yetto and all of the winners of the 2005 AACD Smile Gallery. For more information regarding the AACD, visit the organization on the Web at www.aacd.com, send an e-mail to info@aacd.com, or call toll-free at (800) 543-9220.

From The Buffalo News, January 25, 2005:

A Cleaning And A Massage

By Michelle Kearns
News Staff Reporter

A trip to the dentist's office includes more than getting a filling or root canal done—it's become a total spa experience

Patient Brad Wright gets a complimentary neck and shoulder massage from Georgia Lynn Johnson while waiting for his dental work in the offices of Dr. Robert J. Yetto. Elizabeth A. Mundschenk/Buffalo News

Patient Brad Wright gets a complimentary neck and shoulder massage from Georgia Lynn Johnson while waiting for his dental work in the offices of Dr. Robert J. Yetto.

Elizabeth A. Mundschenk/Buffalo News

Dr. Robert J. Yetto's dental office includes a television that patients can watch while they're being treated.

Sitting in the dental chair waiting for the doctor to arrive, Brad Wright was happily giggling, his eyes closed, his head back.

It was an unusual sight for a dentist's office. But this was the "Cosmetic Dental Center & Spa," and Wright was getting a neck massage.

"It feels awesome," he said. "I can feel it all the way down my spine. Honestly, I never liked coming to the dentist."

Wright's attitude has been improving. "This is not to be underestimated," he said, as Georgia Lynn Johnson rubbed his shoulders.

When he first came to his Williamsville dentist two years ago, he liked the small luxury of being able to pick out a CD to listen to during the drilling and poking and scraping.

And now this.

Robert Yetto started spa treatments this fall in his newly renovated office. Such bliss is the point of a developing new dental specialty that includes patient pampering. The idea is to help patients look forward to, not dread, a trip to the dentist.

All this helps business as more and more patients seek out cosmetic work that can take hours and cost hundreds or thousands of dollars that insurance doesn't pay for. (The American Dental Association now ranks teeth whitening as the most-requested dental procedure.)

Not everyone is hip to dentistry's emerging spa side. Yet. One local dentist, who admitted he had no plans to hire a masseuse for his patients, was reluctant to say what he thought of such services. They seemed weird. Massage is foreign to tooth care, as he knows it. "It's an interesting idea," he offered, cautiously.

Dental perks are catching on anyway. About half the dentists in a 2003 ADA survey of 427 said they were offering headphones, neck rests, warm towels, drinks and snacks. Another 5 percent were going farther - with massages, facials, manicures and pedicures.

"We're transforming the office into a different place," said Kimberly Harms, an ADA spokeswoman and dentist. "It's fun being a dentist these days."

The increasing interest in spending on cosmetic dentistry has been helped by the transformations on the TV show "Extreme Makeover."

And because people are doing better by their teeth than they used to - fluoridated water has helped, dentists say - patients don't need dentures as much. Harms' practice in the 1980s had two dentists, one hygienist and denture service. Now four hygienists clean to keep gum disease at bay. Harms no longer offers dentures, because there was no demand.

Yetto may be the first and only Western New York dentist to comfort, relax and distract patients with a massage therapist and facial specialist on staff to offer moisturizing paraffin wax hand dips and heated lemon-scented face towels.

But other cities have other treats: A Manhattan dentist's office offers Botox treatments. In Miami, manicures and pedicures are a feature. A Los Angeles dentist has 3-D movie-watching glasses.

One in Hawaii promotes "smile" vacations. At $1,000 a tooth, porcelain veneers come with limousine-hotel pickup, full-body massages and special Japanese glasses that serve as movie screens for DVD watching. His staff acts as concierge, arranging for tropical sightseeing and beach-going.

Even for a routine cleaning, which ranges from $80 to $120, his patients get paraffin hand dips, head and neck massage and reflexology foot massage.

"So they're having a euphoric experience with their dental cleaning," said Wynn Okuda by phone from Honolulu. "Now everyone says, "Wow. I could do this again.' "

Kimberly Harms has been incorporating perks into her practice in small-town Farmington, Minn., for the last decade since she built her own office and took her staff to a spa. She got the idea for the approach because, she said, "I'm a big dental baby myself."

Now when her callers are put on hold they hear a recorded voice describing the garden walkway and office juice bar. Classical music plays in the waiting room. She offers blankets fresh from the dryer to warm on winter days, free lip balm and heated face towels.

This stuff works in the business known for scaring people away with its reputation for pain, Harms said. The more comfortable patients are, the more willing they are to come in for preventive care. The result, she said, is healthier patients.

Yetto was persuaded by such talk from other dentists in other cities. "Why not us?" he asked.

He spent $400,000 to make over his office, installing flat-screen TVs for DVD watching and overhead lights for the mouth that don't glare in the eyes.

A decorator chose golden Frank Lloyd Wright paint for the waiting room along with wood borders that mimic the crosshatch design the architect made famous. Water pours over the surface of a fountain shaped like a big ball. A chair is positioned next to a table with a guest phone for patients to make calls.

While Yetto officially unveiled the changes months ago - his prices went up slightly from $60 for a cleaning to $65 - patients who've never had his spa experience marvel as they come in.

On one recent morning, a woman said even visits for cleanings make her anxious. She took off her rings and called it a "pleasant morning surprise" when Jennifer Schummer spread on moisturizer with a stick and brought out a heated tank filled with liquid paraffin.

The woman's hands, dipped in wax, were then wrapped in plastic wrap and covered in terry mitts. "It's a nice distraction," she said.

A man in a chair a few stalls over waited to consult with Yetto on some cosmetic improvements while leaning back with his eyes closed. "I look forward to this," he said as Johnson rubbed his neck. "It changes my whole mentality. I'm actually on time to the dentist now."

Johnson is a licensed facial specialist now studying massage at Trocaire College. Her spa colleague Schummer has her massage therapist license and works part time at another spa. The women hope patients will get interested in their services after trying samples from the dental chair. The room designated for more elaborate spa treatments, which cost extra, has a massage table, steam-heating facial equipment, soothing lights that dim and pebbles lined up on the windowsill.

While the shorter massage and hand moisturizing treatments are a free part of the dental visit, a menu with prices offers more: a 15-minute mini facial for $20. A makeup session, $50. A multivitamin facial for dry skin, $60. A deep cleansing version, $75.

So far the reaction of the patients outside the spa room has been gratifying.

"I find most people fall asleep, or relax," said Johnson. Yetto says he has been more relaxed knowing his patients are well tended.

"My stress has gone down considerably," he said. "They know our attention is all drawn towards their comfort."

After the neck massage, Wright started thinking he might be willing to pay for a longer massage one day.

Minutes later he was back.

"I was so excited about my visit, I didn't even pay," he said, standing at the reception desk, offering a check and laughing at himself.

From Buffalo Spree magazine, 2003:

Western New York's own "Extreme Makeovers"

Western New York's own "Extreme Makeovers" has been running for over 20 years! That's how long Dr. Robert J. Yetto has been creating beautiful smiles at 1301 North Forest Road in Williamsville. Singers, actors, television and radio personalities, professors, physicians, even other dentists have benefited from his expertise, custom crafting natural smiles with the expert artistic skills of master ceramists. He's even provided dental prosthetics for local theatre.

Your smile is your calling card, the first impression someone sees when you meet. Problems with your teeth, such as old dental work, discoloration, decay, chips, crowding or spaces can ruin your confidence and even keep you from smiling. It's the importance of a smile that led Dr. Yetto to focus on smile design and reconstruction in over 1200 hours of continuing education. He is one of only 10 dentists to be granted a Certificate of Proficiency from the Esthetic Dentistry Education Center at SUNY/Buffalo. He is also the only private practitioner in WNY to have published in the prestigious, peer-reviewed Journal of Cosmetic Dentistry, and will lecture to a worldwide audience at the 2004 American Academy of Cosmetic Dentistry annual meeting.

Dr. Yetto's website, www.creatingbeautifulsmiles.com, clearly illustrates his expertise with smile enhancing techniques. "It's difficult for consumers to judge the qualifications of dentists when it comes to cosmetic dentistry. You should request to view the dentist's portfolio to see the work that they themselves have accomplished," Dr. Yetto said. "There is a tremendous amount of knowledge required to achieve the outstanding results that are possible today." That's why Dr. Yetto has devoted the time to earn the Certificate of Proficiency, continues to advance his training in this area, and why he teaches other dentists at the Center. If you compare his before and after results with others' work, you will clearly see a difference - even if you are not an expert. "Our goal is to achieve the best, most natural, and comfortable result that dentistry can offer."

Dr. Yetto's office features technology such as intraoral cameras, high-speed radiography, air abrasion, in-office whitening, laser gum-lifts, and interactive patient education, as well as a highly trained staff. But what makes Dr. Yetto so successful is his experience in judging which treatments are right for you and your lifestyle - and his artistry in reconstruction.

"Just because a practitioner knows how to apply material to a tooth and make it stick is no guarantee it will look, feel and perform like a natural tooth," he says. "That's where experience and credentials are key."

From Buffalo Spree magazine, Nov/Dec 2002:

Health, Beauty & Spas

From BestofWNY.com, March 2002:

Cosmetic Dentistry:
Creating Beautiful Smiles all over WNY

By Bob Silvestri

Do you lack the confidence of a winning smile? Is the appearance of your teeth embarrassing to you? Then perhaps esthetic or cosmetic dentistry is the solution for you. Once thought of as only for the rich or famous, esthetic dentistry can now give everyone a healthy attractive smile. The office of Dr. Robert Yetto DDS is the leader in turning your dental problem into a beautiful smile.

Dr Yetto has been practicing dentistry since 1983 the year he graduated from the acclaimed SUNY @ Buffalo School of Dental Medicine and immediately focused on the art of dental esthetics. He acquired sole ownership of the practice in 1992 and has since accumulated over 1000 hours of postgraduate education including a two-year cosmetic dentistry program at SUNY@ Buffalo. He was invited to join the Esthetic Dentistry Education Center at SUNY@ Buffalo where he continues to contribute to the school as a clinical instructor in the art of adhesive dentistry techniques. In December '01, Dr. Yetto was in the first class of only ten dentists in the United States and Canada to be granted a Certificate of Proficiency in Esthetic Dentistry from the Esthetic Dentistry Education Center at SUNY@ Buffalo. He is also recognized as a member of the American Dental Association, the New York State Dental Society, and the American Academy of Cosmetic Dentistry. His highly trained and knowledgeable staff also has the experience and commitment to each of their patients needs. Dr. Yetto and his staff give you the comfort of knowing their dedication will give you the results you desire.

His modern state of the art office, centrally located in Williamsville, can provide a wide range of services to meet your needs. Whether whitening your smile or closing those gaps between your teeth, Dr. Yetto has a solution for you. Porcelain veneers, composite bonding, bridges and natural colored fillings are all ways Dr. Yetto can give you the confidence of a healthy attractive smile.

A "Smile Makeover" can have an impact on your life and allow you to make the impression you want. Why hide behind that ugly smile, call Dr. Yetto for your smile analysis. His friendly staff can also educate you on other new technologies available to you.

Dr. Yetto is located at:

1301 North Forest Rd. Suite 3
Williamsville, NY 631-0954

or on the web at:

From School of Dental Medicine, State University of New York at Buffalo, December 2001

First Recipients:
University at Buffalo Advanced Proficiency Certificate in
Esthetic Dentistry Through Continuing Dental Education

Dr. Robert Yetto, a dentist from Williamsville, NY, was recently honored for earning the Advanced Proficiency Certificate in Esthetic Dentistry. This Certificate program, which includes lectures, research and clinical components, was established through the Esthetic Dentistry Education Center (EDEC) by the School of Dental Medicine at the State University of New York at Buffalo. The program was established in 1998 to promote research and clinical training, specifically in the area of esthetic and cosmetic dentistry. It is the first, and currently the only, university-based Proficiency Certificate Program in Esthetic Dentistry available to dentists.

Ivoclar Vivadent, a leading supplier of comprehensive systems for the dental practice and the dental laboratory, hosted an evening reception at their headquarters in Amherst, NY on December 6, 2001. Dr. Fred McIntyre, Director, and Dr. George Freedman, Associate Director of the Esthetic Dentistry Education Center welcomed recipients, family members and guests. Recipients were acknowledged by Dr. Ken Zakariasen, Executive Director of the American Academy of Cosmetic Dentistry, Dr. Russell Nisengard, Interim Dean, UB School of Dental Medicine and Dr. Robert Ganley, President, Ivoclar Vivadent. Dr. Fred McIntyre and Dr. Eugene Pantera, Assistant Dean for Continuing Dental Education formally awarded certificates. Dr. Ron Jackson, Distinguished Guest Faculty, UB EDEC and Dr. Davis Garlapo, Professor and Chair of Restorative Dentistry, UB School of Dental Medicine presented a champagne toast and closing remarks.

Certificates were also awarded to the following dentists:
Drs. Bernard Kolber, AJ Monacelli and Mario Violante- of the Western NY area; Dr. Gerald Benjamin of Cropseyville, NY; Drs. Michael and Steven Flinn from Minnesota; Drs. Peter Bastian, Oscar Dalmao and William Turner, of Ontario, Canada.

From The Buffalo News, December 23, 1997

Look, Ma, No Novocaine

By Stephanie K. Maier
© The Buffalo News Inc.

Imagine having a tooth filled without the rrrrrroar of the drill.

Unclench those jaws, open those palms, and prepare to have a cavity repaired without a shot of novocaine. Some Western New York dentists are using an air abrasion instrument that acts like a precise miniature sandblaster to remove dental decay. With the air abrasion system, the only thing that touches the tooth is a stream of tiny alpha alumina particles. The dentist uses a hand piece that shoots air containing the microscopically fine powder. The powder is then removed through a vacuum device.

Alpha alumina is a substance long used in medicine as a binder for pills and in toothpastes. The system generates no heat or vibration, as a drill would.

"I couldn't feel anything. It was just like air," Barbara, 14, of Amherst, said during a recent office visit. "It didn't bother me," she added, though she did have to wear goggles as part of the procedure.

"Due to the widespread use of fluoridation, there is a lower incidence of decay in young adults who may not even require a filling until the age of 25 to 30," said Amherst dentist Dr. Robert Yetto.

"Their needs are in small areas that require repair. This air abrasion system allows us to treat areas when they are small. Unlike drilling a specific geometric shape, I can restore areas and conserve more of the tooth structure."

Conventional drilling requires the dentist to drill a hole of a specific size and shape to accommodate fillings. But now, with bonded materials, dentists no longer have to wait until a cavity grows to a certain size.

"Bonded work is much stronger," explained Yetto. "In the last two years, the advent of flowable composites allows us to fill in a very deep narrow crevice without worrying about air pockets. It's more comfortable for the patient."

Dr. Fred McIntyre, clinical professor of restorative dentistry at the University at Buffalo School of Dental Medicine, explains that "these bonded materials have been improving tremendously over the past 20 years. The tooth-colored restorative material actually strengthens the tooth and wears similarly to the tooth over time."

What's one of the biggest benefits to this procedure? "Preventing dental phobias before they start," said Dr. Bernard J. Kolber, of the Buffalo Dental Group. "I treated three areas in the mouth of a 4-year-old child who literally smiled through the entire procedure."

"Patients always used to comment to me, 'If it wasn't for the noise of the drill, Doc, I'd be OK,' " said Kolber. But now with the gentle humming of air, patients' fears are eased.

"This air abrasion treatment is pain-free. Much of the discomfort with the drill comes from the heat and vibration. It's great for treating young children."

Most patients require no anesthetic for the procedure. Their time in the chair is lessened without waiting for the effects of a shot of novocaine, and patients appreciate leaving the dentist without a numb lip.

The fee for the procedure is the same as for standard drilling.

Air abrasion can be used to remove dental decay, erase stains and repair porcelain bridgework, but it can't remove metal fillings from teeth that require further repair.

"Even when we use air abrasion in tooth preparation, there may be occasion to use the high-speed drill to do a final shaping of the bonded materials and to use the slow-speed drill for a final polishing," said Yetto.

But "chances are, in the next century, there will be a group of people who may never need a shot or hear the whine of a drill."
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Robert J. Yetto, DDS - Cosmetic Dentistry in Williamsville, New York

If you have questions regarding Esthetic and Cosmetic Dentistry, you can email Dr.Yetto at info@rjydds.com, or contact our office:

Robert J. Yetto, DDS
1301 North Forest Road, Suite #3
Williamsville, New York 14221 USA
Phone: (716) 631-0954
Fax: (716) 631-0955

Copyright © 2001- Robert J. Yetto, DDS